Doritos Advertising Campaign

In one of my last classes at Indiana University, I worked with a team of fellow students to design an advertising campaign for Doritos for a class case competition. The campaign "It's Crunch Time" reminds students that it is important to take brain breaks during ultra long study sessions. This campaign included Out-Of-Home advertisements, strategically placed digital ads, pop-ups on campuses, and an audio ad for music streaming platforms (that's the black rectangle on the bottom!). This campaign received an A and positive feedback, and was a finalist in the case competition.